Julieann Bui
designer / los angeles, ca
design tools
adobe - after effects, illustrator, premiere pro, photoshop
figma, canva, framer, squarespace, capcut
research
user interviews, heuristic evaluation, user testing, affinity mapping, surveys, information architecture, task/user flows
a/b testing, competitive analysis, swot analysis, persona development, story boarding
additional tools
google analytics, shopify, hubspot, mailchimp
asana, monday, salesforce, powerBI, sprout social
education
University of California, Irvine
Bachelor of Arts, Psychology and Social Behavior
Minor, Business Management
DesignLab
UX Foundations
UX/UI Academy
work experience
Searching Studios
Freelance
Brand Designer
Partner with +15 clients to provide multidisciplinary brand and visual design solutions across web, digital and brand content, applying UX principles to create user-centered, scalable systems aligned with business goals.
Develop visual frameworks and creative direction for brand campaigns, collaborating closely with founders and stakeholders to translate strategy into cohesive design execution.
Design and art-direct brand identities, visual systems, and design guidelines, ensuring consistency across digital touchpoints including website, social media, and email.
Manage concurrent projects from concept to delivery, ensuring deadlines are met and client relationships are nurtured.
Create and maintain scalable content frameworks, brand guidelines and design systems, overseeing development for SaaS, food & beverage, CPG, and events.
RealPage, Inc
Brand Communications Specialist II (Brand & Visual Design)
Built visual design and content systems for campaigns, global newsletters, presentations, digital signage, landing pages, social media, and internal platforms; leading a team of 4 in strategy and creative execution.
Designed and maintained company intranet portal, increasing traffic by +400%, focusing on information architecture, layout, and visual hierarchy across content calendars and campaigns.
Produced visual and written assets across 9 digital channels, reaching 258k users and increasing engagement by +40%, influencing brand design standards, content architecture, and editorial strategy.
Collaborated cross-functionally with IT, engineering, finance, and human resources to design high fidelity micro-sites in Figma that focused on user needs, product storytelling, and business objectives.
Executed multifaceted communications strategies encompassing digital marketing initiatives, internal employee communications, public relations campaigns and government policy advocacy efforts.
Knock® CRM
Acquired by RealPage, Inc. in October 2022
Brand Marketing Specialist (Brand & Visual Design)
Produced digital designs and short-form videos for social media, email campaigns, blogs, ads, and websites supporting SaaS product marketing and brand storytelling.
Contributed to the redesign of the brand identity, website, and launch campaign, creating visual assets, messaging frameworks, and creative direction informed by market research and product positioning.
Conducted content audits across digital channels, refining visual design, typography, and layout, resulting in growth by +8% audience, +80% engagement, and +86% impressions.
AlumierMD
Communications Designer
Designed visual assets and layouts for campaign and content calendars across emails, social media, and website, supporting product marketing, brand initiatives, and customer engagement.
Managed creative assets for multi-channel campaigns spanning product launches, education programs and partner/educator webinars, contributing to +65% follower growth, 59k avg monthly impressions.
Produced email designs, visual systems, and templates for automated customer journeys, achieving +200% audience growth and 45% open rate, improving conversions by 20% via A/B testing.
Led creative direction for digital partner sales enablement program; producing collateral across customer lifecycle to promote virtual speaker events, digital campaigns, and affiliate partnerships.
IDG Advertising
Social Media Designer
Designed and executed visual content for social media, email, websites, infographics, and blogs, supporting product launches, content calendars, and marketing campaigns.
Developed organic social campaigns, generating $600k, +27% in conversions, and maintaining +150% in monthly impressions, reporting performance and insights to stakeholders.
Managed and designed content for 13 client social media accounts, achieving growth by +300% in impressions and +500% in engagement through consistent visual branding.
Constructed project management system, creating effective team and cross-department collaboration.