Julieann Bui
designer & strategist / los angeles, ca
design tools
adobe - after effects, illustrator, premiere pro, photoshop
figma, canva, framer, squarespace, capcut
research
user interviews, heuristic evaluation, user testing, affinity mapping, surveys, information architecture, task/user flows
a/b testing, competitive analysis, swot analysis, persona development, story boarding
additional tools
google analytics, shopify, hubspot, mailchimp
asana, monday, salesforce, powerBI, sprout social
education
University of California, Irvine
Bachelor of Arts, Psychology and Social Behavior
Minor, Business Management
DesignLab
UX Foundations
UX/UI Academy
work experience
Searching Studios
Freelance
Brand Designer & Content Strategist
Partner with +10 clients to provide multidisciplinary design services across web, digital, and brand content applying UX best practices to ensure user-centered outcomes while aligning brand guidelines and business goals.
Develop and execute strategies and brand campaigns across social media, websites, and emails, managing content calendars, brand storytelling and performance.
Craft brand identities, design systems, and visual guidelines that align with user needs and client goals.
Manage concurrent projects from concept to delivery, ensuring deadlines are met and client relationships are nurtured.
Develop scalable content frameworks, brand guidelines and design systems, overseeing creative development for food & beverage, consumer packaged goods, and events.
RealPage, Inc
Brand Communications Specialist II
Built content strategy and execution work flow, leading a team of 4; drafting messaging, producing creative assets for campaigns, global newsletters, executive presentations, digital signage and landing pages.
Produced and maintained company intranet portal, increasing traffic by +400%, designing content calendars and campaign assets; highlighting products and sales strategies.
Managed 9 digital channels, producing copy and design, reaching 258k audience members, improving engagement by +40%, influencing design strategy, content architecture and editorial strategy
Collaborated cross-functionally with IT, engineering, finance, and human resources stakeholders to design micro-sites that focused on user and business needs, featuring products, sales strategies, events and initiatives.
Executed multifaceted communications strategies encompassing digital marketing initiatives, internal employee communications, public relations campaigns and government policy advocacy efforts.
Knock® CRM
Acquired by RealPage, Inc. in October 2022
Brand Marketing Specialist
Produced digital designs and short-form videos for social media, email campaigns, blogs and websites highlighting SaaS products, community impact and customer engagement.
Designed and implemented a new brand identity; crafting copy and brand assets with creative direction, market research, product positioning, and engagement strategy across digital touch points.
Conducted audit of social media content, campaigns and reporting, improving copy, design, and engagement strategies, resulting in +8% audience growth, +80.35% engagement and +86.93% impressions.
AlumierMD
Communications Strategist & Designer
Designed visual assets for campaign and content calendars for emails, social media, and website, focusing on product marketing, brand strategy, customer engagement
Managed creative assets for multi-channel campaigns spanning product launches, education initiatives and partner/educator webinars, contributing to +65% follower growth, 59k avg monthly impressions.
Produced email designs and copy for campaigns, developing templates for customer journey automations for events and sales, reaching an audience size +200%, 45% open rate, and improving conversions by 20% via A/B testing.
Led creative direction for digital partner sales enablement program; producing collateral across customer lifecycle to promote virtual speaker events, digital campaigns, and affiliate partnerships.
IDG Advertising
Graphic Designer & Social Media Coordinator
Managed 1 3 client social media channels, resulting in +300% in impressions and +500% in engagement.
Formed social media organic campaigns, generating $600k, +27% in conversions, reporting social media performance to stakeholders, maintaining +158% in monthly impressions.
Executed visual content and copy for social media, emails, newsletters, websites and blogs on products, influencer/brand collaborations and marketing campaigns
Constructed project management system, creating effective team and cross-department collaboration.