Microderm Polish
The Microderm Polish product launch featured a brand extension, introducing new colors and editorial imagery approach, integrated across campaigns and collateral. I managed the end-to-end email marketing and social media strategy and designs for U.S. digital channels that lead to 47% email open rate and 41% social media engagement.
CONTRIBUTIONS
CAMPAIGN STRATEGY
VISUAL DESIGN
AFFILIATE MARKETING
VIDEO EDITING
Microderm Polish was born on it's main ingredients of hydrated silica and grapefruit peel oil, to help uncover a smooth complexion while refreshing the skin. Through a comprehensive sales and content strategy, Microderm Polish's introduction to the AlumierMD product line focused on a launch centering the concepts of refreshing, hydrating, and moisturizing experience. Visual content took on a strategic, editorial approach, incorporating new colors, typography, and imagery styles, while honoring the brand story and mission on education.
Social Media
As a brand new product, we crafted a social media strategy to engage with consumers, providing call to actions to connect with their local skincare professionals further promoting sales and partnership engagement. Through a carefully crafted content strategy, we delivered social media content that aligned with skincare trends, discovered through social listening and research, drawing inspiration from TikTok. Content focused on product details, education, and brand extension while delivering an exciting new product story.
Campaign Results
Email Marketing
Crafted B2B and B2C email marketing campaigns, including launch and product education. Partners received step-by-step skincare protocols ls to support their patients and exclusive order deals, while consumers discovered the product benefits and the opportunity to purchase through a medical professional provider.
Open Rate
Click Through Rate
Website Conversions
47%
8%
3%
Social Media
Produced organic social media campaign, highlighting product ingredients, education, and benefits, empowering our target audience to learn about their skin conditions and how Microderm Polish would be integrated into their routine, helping consumers achieve their skincare goals.
Engagement
Impressions
Website Conversions
41%
68%
2.3%
Insights & Lessons
This campaign introduced new stylistic features including typography, colors, and imagery. Through a change in editorial photography, this enhanced the brand's identity of luxury incorporated across design and content.
The intersectionality of product images, campaign tag lines, and editorial design and photography, there were challenges of practicing constraint to ensure the brand still felt recognizable. Branching out made it easy to lose foundation, which came up often in iterations. A core guide was staying aligned with our content strategy, educating on product protocol while keeping the design layout in emails, ads, and presentations.
This exploration allowed us to elevate the brand as a whole, further inspiring design and photography styles.
Credits: AlumierMD Global Creative + Content Team