Vibrant C
Vibrant C was a special edition product launch, featuring a brand extension with the goal to convert B2B sales while promoting product and business model to our B2C audience. I managed the end-to-end email marketing and social media strategy and designs for U.S. digital channels that lead to 34% email open rate and 43% social media engagement.
CONTRIBUTIONS
CAMPAIGN STRATEGY
VISUAL DESIGN
AFFILIATE MARKETING
VIDEO EDITING
Brand Extension Strategy
Vibrant C brought two powerful and effective products together, creating an seasonal limited edition launch. Focusing on nature's effects on the skin, Vibrant C emphasized key ingredient benefits impacting specific skin conditions. Visual identity emphasized a vibrant color palette, imagery style, and graphic assets to support an elevated brand and product storytelling experience, highlighting key ingredients and elements of nature.
Digital Campaigns
Vibrant C was curated to be an exclusive partner campaign, only available for purchase through a skincare professional. B2B email communications were strategized to emphasize this offering, while delivering content that focused on the powerful duality of these products. This social media campaign introduced AlumierMD's efforts to engage in the growth of short-form video content, produced to center on product features in textures, ingredients, and education.
Campaign Results
Email Marketing
Crafted B2B campaign including launch and product education. Partners received exclusive promotional offerings for both product, digital, and print collateral to support their individual businesses.
Open Rate
Click Through Rate
Website Conversions
32%
4.3%
3.1%
Social Media
Produced social media campaign to highlight product ingredients and benefits, geared to boost engagement through short-form video.
Engagement
Impressions
Website Conversions
43%
88%
2.1%
Insights & Lessons
This campaign was launched across digital channels, producing content for B2B and B2C audiences. We introduced new stylistic elements of a vibrant color palette, assets, and images. We gained valuable insights in social media performance, following the lead incorporating short-form video while remaining brand integrity.
I learned that while we focused on producing promotional product and business model content, we missed elements of consistent storytelling through this brand extension. This launch stood out from others, ultimately creating a gap in our branding. Reflecting on this process, I would create space for product benefits and education, tying in a reliable aspect of the brand that was overlooked in this campaign.
Credits: AlumierMD Global Creative + Content Team